How to Create a Training Course Your Customers Will Really Love
A text-based course or a video course, customers tend to love these types of products.
And you’ll love selling them since the high perceived value means you can charge more for a course versus other info product formats (such as eBooks).
However, be very careful, if you don’t know the subject well you must do extensive research first, if you enter into a training course unprepared you will have difficulty in answering questions and may make mistakes in the body of the course, and of course, lose customers.
Decide what the delivery medium will be, for example, video, written, graphics, references, and tools that you will need such as theme, software.
So, with that in mind, check out these three basic steps for creating a course for your customers…
Step 1: Do Your Market Research
If you already have expertise in a subject then this may be the way to start as you should already have information to put your basic course together, make sure your knowledge of a course structure is suitable for the internet delivery. You still need to do the research on this market but you will be at least 80% toward your goal.
If you do not have something already in mind then the first thing you need to do is figure out what your niche will be and what your audience wants.
A good way to do this is to find out what people are already buying.
You can check:
- Udemy.com and Teachable.com to see what sort of video courses people are buying, and check out if using these portals might suit you.
- Marketplaces like Amazon, ClickBank, and JV Zoo to see what sort of info products people are buying in your niche.
- Websites in your niche to see what they’re offering and how they do it.
- Paid advertisements (such as sponsored ads) to see what they’re promoting.
- Popular software that has been released recently or updated, study it, and develop a course on 'how to' use.
- Same with websites, members' sites, etc, 'how to' use these sites.
- Look for products that have changed over time and re-write a course to suit the current version of the product i.e WordPress.
Another option is to look for bestsellers and magazines promoting similar topics, these are both signs that a particular topic is “hot” in your niche right now.
Select a topic that looks like it will sell well, and then move to the next step…
Step 2: Decide What to Include
Next, you need to decide what to include in your course and start creating your outline.
To do this, take two steps:
- List all the headings, sub-topics, steps, tips, examples, mistakes, etc. you’d like to include in your course.
- Find out what similar info products are available, how have others presented their course, and what you could do differently. Use this information for inspiration – DO NOT COPY.
NOTE: While you may choose a topic that others have done before, and you may even look at similar products for inspiration, your goal is to create something fresh.
This means:
- Providing novel tips and tricks that will help your customers achieve something different from your course.
- Providing unique information such as experiences, case studies, personal stories, and personal examples adding some color such as antidotes could relax the reader.
- Providing your information/course in different ways, such as a podcast, a video series, an eBook, an article, a blog post series.
Step 3: Develop Your Course
Once you develop the information and structure that you want to include, organize it into a step-by-step format. If you’re delivering the course in parts, then create equal-sized modules. (E.G., you might create a 12-module course and deliver one lesson/module per week for three months.)
Keep these tips in mind:
- Use a light, conversational tone.
- Add relevant stories to keep people engaged. For example, what problems did you have when you first started with this niche subject? What mistakes did you make? What do they need to look out for? What tricks or shortcuts can you provide?
- Add value to your course, you can offer worksheets, checklists, templates, mindmaps, and cheat sheets to help people take action on what they have learned.
- Proof and polish. If you have errors in your course, people will judge the information as a whole to be low-quality. If needed, hire someone to proof and fact-check your course.
- Insert back end offers. Promote related products and services inside your course, be careful though over promotion will turn customers away.
As always, you can outsource this entire task to a freelancer to produce and/or polished the end result.
Conclusion
Your course can easily become a premium offer or even a residual income offer it depends on the type of course, its length, and its depth.
A useful and well-developed course is a really good way to distribute your brand throughout the Internet, so start creating your own courses, and as you progress you will become more proficient at this!
Good tutoring.