How to get Your Internet Business Started,
Your Domain
To get a Website up and running, you need two essential things: 1) A domain name i.e. Register through a Domain Registrar - https://yourdomain.com 2) Web Hosting – Provided by an internet service provider (ISP). If you've never built a website before, don't worry; it's very easy, particularly with WordPress.
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The first step is to have an idea of your business so that you can work on a domain name that suits your intended purpose.
If you already have a business or an idea, then try to obtain a domain that suits you. It does not have to be the name of the idea/business you have. There are thousands of examples of website names that are unrelated to the activities carried out on the website, so don't get stuck on this.
If you don't know what type of business model you will be using, just try registering your name, initials, or something similar and start a blog on a subject that interests you.
Just do something now, and it will develop over time. Let's start by registering a domain.
You must have a registered domain, it is not possible to set up a website with and ISP (Internet Service Provider) without one.
However, many ISPs are also domain name registrars, so if you find an ISP you prefer, you can most likely register a domain through them.
You can register a Domain with a different company than your ISP. You might do this because of the price. If you do, your DNS will be redirected toward the ISP you choose.
What is a domain name?
A domain name is basically the web address of a particular website.
For example, "google.com" or "webideacreator.com" are domain names.
To have a serious online business, you NEED your own domain name.
Why do you need a domain name?
A Domain name is the address of your site on the Internet, just as your home or business has an address in the offline world.
There cannot be a duplicate web address. Every address is unique.
There are plenty of free web hosts who will host your site on their server without you owning your domain.
Typically, they'll put it on a sub-domain of their own domain.
The problem with that is that you don't own the domain of your website.
THEY, in fact, own it. Another reason you need to have your own domain is that you can build EQUITY in your business.
If you don't own your domain, it's like renting a home instead of buying it.
You'd be building equity in someone else's property for them.
By building equity in your online property, you can turn it into an asset that you can keep for the long term or sell to an investor.
Hopefully, you understand why it's so important to have your own domain. Now, let's talk about what type of domain you should register.
Domain Extensions
First and foremost, try to get a .com extension. It may not be easy, and you will need to be innovative with words to find an acceptable combination that you can use in your domain.
Most familiar short names will be taken; however, adding words or rearranging words in the domain can give you something very close to what you want.
What you decide for your domain name is really immaterial. In the end, it will come down to marketing and SEO that will make your brand memorable. Who would think that “Google” or “Yahoo” would be search engines and become as big as they are today? What on earth do those words mean anyway?
So although the domain name plays a significant role, don’t get bogged down with this. If you like something, then get it.
Registering a domain really isn’t expensive. If you consider what it costs to register a name in the offline world, it's pretty cheap.
You will more likely find yourself keeping several domain names for future use.
It was once thought that long domains were no good. However, as time goes on, it is found that long-tail domains have a real advantage. If you are clever enough, you can build a keyword relating to your business into the domain.
The next best domain extension is generally considered to be .NET.ORG, and sometimes. INFO and.BIZ. Now, let's consider what your domain name should be.
Choosing a Domain Name
If you're choosing the main domain for your online business, several strategic marketing factors can affect your decision.
Often, the best website names are made-up words (eBay.com, Google.com, Yahoo.com, etc.), while others are more straightforward and refer to the type of site. However, when it comes to selecting a domain for a content-based informational site, it is generally far and away best to choose a name that concisely describes exactly what the site is about.
So, if your website is about software, the best domain would probably be software.com. If that wasn't available, you could check for other extensions, such as software.net, software.org, etc. If those were not available, consider adding another word to the domain.
Most people would start by trying combinations like websoftware.com, softwareonline.com, etc.
Or add your name. For example, if your name is John, you could register johnssoftware.com, or if you're marketing locally, you could register your town or citysoftware.com.
Traditionally, a domain is less valuable when hyphenated. For example, software.com would be worth less than software.com. That's probably because it's more difficult to remember a domain with a hyphen in it or to advertise it, etc.
Domain pitfalls to avoid
Don't use intentional misspellings. Don't use abbreviations. Don't use numbers (digits) unless you have a really good reason. Don't make it too long.
Shorter domains are more memorable and generally more attractive in your advertising and search engine listings. It's okay to include multiple keywords if your site warrants them (low-cost-car-insurance.com), but don't go overboard; doing so may make you look like a spammer.
Registering your domain
There are hundreds of companies on the internet where you can register a domain.
It really comes down to price and reliability. If you\'ve already found a good and reliable registrar, use them.
One of the most important features is having a registrar that allows you to quickly and easily change your DNS yourself if necessary.
If you have a different ISP, you will need to use that feature right away. Next step: Web Hosting. Web Idea Creator can help you develop your business idea and get you started on your internet business journey. If you need help with website development and training, join our members area now and get started.